TES article

June 2019

The article reviews my research which demonstrates that the iconic gestures that are unconsciously produced to accompany speech carry core aspects of the communicative message. These gestures, imagistic in form, affect both comprehension and memory for the message. The article discusses my work on incorporating gestures into TV ads to make the ads more effective, but stresses that to look ‘natural’, a lot of preparation work needs to have been put into this by both the actors and the psychologists. This is necessary because the precise form of the gestural movement is affected by the context in which they occur, rather than being merely drawn from some fixed lexicon. Donald Trump is highlighted as someone who hasn’t got the natural connection between speech and gesture, and between gestural form and context, quite right.